Morgan's Blog

Morgan's Blog

My biggest influencer

  • 01 Mar 15
  • Comments are off for this post

We’re all growing.  We’re all learning.  We’re all trying to be a better person.  When I feel that I’m not Read more…

About Morgan

  • 02 Apr 13
  • 0
Morgan Profile

Born in a mountain town, Morgan Bast never strayed far from high elevation. Now, she takes the mountain mentality to Read more…

About

Morgan ProfileBorn in a mountain town, Morgan Bast never strayed far from high elevation. Now, she lives at 9,600 feet skiing, marketing, and doing what she loves.

Her hometown is Big Bear Lake, Calif. where she was raised by the Director of Marketing and the children’s center director of Snow Summit ski area. With ski slopes as her playground, she became ingrained in the ski community from a very early age and while she didn’t necessarily embrace it (especially throughout her teens) she’s always felt at home at high elevation.

She moved from Big Bear to Frisco, Colo. in 1996 to attend Summit Middle School and High School where she learned to hone her leadership skills in involvement in different school clubs and community organizations. After a brief stint at Ralston Valley High School in Arvada, Colo. she graduated in 2003.

Morgan went on to attend the University of Colorado at Boulder, majoring in news-editorial (journalism) and minoring in sociology. After a weekend in the mountains with the Herd (the student arm of the alumni association) before moving into the dorms, Morgan found a chance to make a difference at college and joined the crew. She earned the prestigious “Best Student Leader” award her freshman year for creation of the largest student event, CU Idol, which is still held annually.

While in college, Morgan worked at the HF Bar Ranch in Saddlestring, Wy. as a kids counselor. Tucked away at the base of the Big Horns, the HF Bar Ranch gave Morgan a chance to truly have a summer of youthful freedom as well as a chance to meet her future husband, Stefan.

Morgan also interned at Freeskier Magazine, Radar Communications, the Alumni Association, Kroenke Sports Enterprises, and Ski/Skiing Magazines during college. Through those internships, she figured out her passion for the ski industry and where she wanted to make a career.

Shortly after graduating college, Morgan took a position at Renewable Choice Energy as an events coordinator before taking her dream job at SKI  and Skiing magazines as the online editor. There she learned online publishing, started each brand’s twitter account, and how to retain an audience online. After a lay off, she took some time to freelance and plan her wedding to Stefan.

Right after her dream wedding, Morgan joined New Hope Natural Media‘s staff at Natural Foods Merchandiser magazine as the associate editor. More than anything, the chance to work with such a dedicated staff gave her a refined editing capability grounded in professional journalism.

It was only a matter a time, however, before the ski slopes called Morgan back to the industry so she moved to Vail Resorts to edit buzz.snow.com, the official blog, and help the company hone their content strategy. The employees at Vail Resorts impressed her with their drive, innovation, energy, and enthusiasm and helped Morgan grow exponentially in her career. There she got to interview incredible athletes, ski industry stalwarts, and loyal resort guests and publish over 130 blogs. Her previous roles had given her more than a publishing background, however, and Morgan needed a challenge.

So she moved to Breckenridge, Colo. in December 2011 to become the Online Marketing Manager for the most popular resort in North America. Through her role at Breck, Morgan has grown online revenue by more than a third, overhauled the website to reflect the resort’s new branding, developed an award winning “wishes” program, and proven herself as an integral piece of the resort’s success. She currently uses social media, eblasts, SEO, the website, display, paid search, a blog, and analytics to craft specific resort messages based on a targeted marketing strategy.

More than anything, Morgan enjoys time off to ski, hike with her dog, Bode, and fly fish with her husband Stefan. Colorado is her home and her heart and the career she has had lets her live there fully.

Education

  • University of Westminster, London Journalism
  • 2006
  • University of Colorado at Boulder BS in Journalism
  • 2003 - 2007

Experience

  • Renewable Choice Energy Events Marketing Coordinator
  • 2007
  • Mountain Sports Media Online Editor, SKI, SKIING, Warren Miller Entertainment
  • 2007 - 2009
  • Natural Foods Merchandiser, New Hope Natural Media Associate Editor
  • 2009 - 2010
  • Vail Resorts Online Editorial Coordinator
  • 2010 - 2011
  • Breckenridge Ski Resort Online Marketing Manager
  • 2011- Present

Resume

Morgan currently works as the Senior Marketing Manager at Breckenridge Ski Resort. That means she manages the SEO, website, blog, paid search, display, emails, and social media for the most popular resort in North America. That, and she gets to ski — a lot.
Download Morgan’s full resume here.

Skills

  • Photography/ Photo editing / 5 years experience
  • Web Analytics / 3 years experience
  • Online Publishing / 4 years experience
  • Digital Strategy / 4 years experience
  • Social Media / 6 years experience
  • HTML / 4 years experience
  • SEO /3 years experience
  • Brand Marketing / 2 years experience
  • Editing / 7 years experience

Services

  • Digital brand strategy Consulting on making your brand seen and heard online.
  • Writing / Blogging Freelance writing services available on a variety of topics.
  • Social Media Consulting on Facebook, Twitter, Instagram, Trip Advisor, Foursquare, Pinterest, and other social network use for brands.

Portfolio

Examples of Morgan’s written and photographic work in various magazines and online publications.

  • Lake Dillon A "how to" on hiking Keystone from top to bottom.
  • FlatLight_photos How to take pictures in flat light according to Jack Affleck.
  • Ski action photo How to take ski action pictures according to Jack Affleck.
  • Golden Peak Preview of the U.S. Ski Team's training in Vail.
  • Shooting in cold How to shoot pictures in the cold according to Jack Affleck.
  • Bode Miller Super G Race report from Beaver Creek.
  • Jake Burton Interview with Jake Burton.
  • OKGo_Snowcial_lead Top 10 lessons from Snowcial.
  • Goggles Preview of the top trends in ski gear in 2011.
  • Senior_Conquerors_lead Report on three ambitious senior skiing citizens.
  • Morgan and mom skiing A mother's day tribute to my mom.
  • USFO Report from US Freeskiing Open February 2008.
  • Aspen Snowmass Highlights on Aspen Snowmass' green initiatives.
  • Peak2Peak For the past year, the people at Whistler Blackcomb as well as some contractors have been hard at work building the Peak 2 Peak Gondola.
  • Dew Tour ladies Report on the women's competition for the 2008 Winter Dew Tour.
  • snow-mountain-park A report on a ski resort opening in Georgia.
  • Natural Foods Merchandiser logo A session preview for Expo West.
  • The Canyons 16 tips on travelling to Park City, Utah.
  • NFM Spotlight on a natural foods store in New Jersey for the Retail Excellence section of the magazine.
  • erewhon An excerpt of my interview with Truth Calkins, an herbalist in California.
  • LarkBurger_Arvada_sign_lead Interview with Adam Baker, president of Larkburger, a Colorado-based burger chain.
  • Oktoberfest stein My interview with my husband, Stefan, on his Oktoberfest stein artwork made for Breckenridge Resort Chamber.

SliderShow

Contact

Looking to hire me or just meet someone interested in ski marketing? The best way to contact me is via Twitter, but I’ll answer an email too.

send...

Loading Tweets...